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Experiential Marketing

To recreate famous works of art with a Popeyes-flavoured difference, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, they created a Sauce Art Gallery. Full of masterpieces. Check it out!
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
In a stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes http://215mccann.com/work/detail/mixerworks
Typically talking to a lamp post might attract unwanted attention. However this project hosted by the Mesa Arts Center encourages passersby to have conversations with everyday objects including a lamp post. Hello Lamp Post is a city wide platform for play that sees citizens and visitors sharing stories via street objects. First commissioned as part of […]