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Renault Creates an Out of the Ordinary Experience in VR


The Renault “Out of the ordinary driving experience” digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story-telling, which is adapted to New Koleos’s core target, composed of top managers and entrepreneurs.

Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle.

In the “stunt” film, a genuine trigger of the digital campaign, three businessmen are travelling on a plane. During the flight, each one of them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realise that virtuality can be very close to reality …

After having caught the attention of connected people, the “stunt” film is replaced on the social networks by the follow-up of the campaign: a virtual reality test drive.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.