In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
Disney is constantly pushing the boundaries in experiential marketing and immersive technology. If you’ve got questions about VR in experiential marketing contact BeCore today! They’d love to partner with you.