This is a really neat branded environment experiential campaign where beachgoers have access to a sprite soda fountain themed shower to clean off after a fun day on the beach.
The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this […]
Experiential Marketing Campaign designed and delivered by Becore Los Angeles for Nike Open.
Here is a crash course on experiential marketing and what some brands are doing with their campaigns. Enjoy!
This is a very neat concept. As part of a rebrand Project Change discovered that 97% of Australians were unhappy with their commute. So they decided to try and change it, by baking cookies, and giving them away in exchange for a smile. This is a fun experiential campaign built for positive community change and […]
Marketing agency Starmark builds mobile vehicle experiential marketing campaign for Sunny.org bringing the beach to NYC. This clever campaign brought the sun to the city. Creative experiential marketing Mobile Showcase outdoor billboard advertising example in New York City for Sunny.org’s agency Starmark.
Heineken creates an exciting experiential marketing campaign designed to engage the audience in participation and introduce them to the culture of the brand. This experiential campaign was in essence created by Heineken having the ability to hand out bracelets for the event, I’m assuming their event pass, that reacted to a radio controlled frequency that […]
Samsung reveals quite an interactive installation in a popular, public space which challenges the user to stare straight into Galaxy S4 screen for 60 minutes to win the smartphone itself. The only catch is that Samsung invited some rather fun and unusual distractions to take place in the environment to discourage the users from winning, […]