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Experiential Marketing

Smart Car positioned customized vehicles on the streets of Austin, but we didn’t get a strong sense of their purpose. Also, hear what XLive was doing in Austin during SxSW and learn what events they have coming up. Great resource for event professionals!
Dell is headquartered in Austin, Texas so it is fitting that they would want to show up in a meaningful way. They utilized VR to demonstrate their commitment to sustainability and responsible practices in recycling. They showed off their latest and greatest gaming hardware, highlighted their commitment to R & D in the tech space […]
VR and more VR. Mixed reality was employed throughout the conference. This video looks at Lockheed Martin and we find out that they are more than an aerospace company. They demonstrated how they use activating at SxSW to educate the public, look for possible collaborators, find talent and tap into the Professional Drone Racing Association […]
To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.
Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]