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Aston Martin Gets Experiential On Ice – Colorado


Aston Martin returned to Crested Butte in Colorado for another spectacular week of ice-driving. Attendees receive a once-in-a-lifetime opportunity to drive the new DB11 and a range of Aston Martin models at the purpose built Southern Hemisphere proving ground in New Zealand. Bespoke snow and ice-driving programme under the tutelage of professional driving instructors.

Exclusive accommodation at Millbrook Resort in the rural idyll of Queenstown, set against the picturesque Remarkables mountain range. Exciting lifestyle activities, including golf, jet boating, horse trekking and sky diving. Fireside lunch in proving ground lodge. Gastronomic dining in the company of Aston Martin experts.

If you have questions about experiential marketing, contact BeCore today!

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.