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Sleeping With Strangers


Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative immersion is a perfect example of how experiential marketing can influence the mood of their customer by providing an unforgettable experience.


Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.