To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let people exchange the cupcake they just got for even happier experience from Zappos.
Beautyrest partners with Max Richter and gets 150 strangers to sleep next to each other in their branded twin-size beds, while listening to the composer’s 8-hour performance of ”Sleep”. “So, while music fans and influencers were treated to a striking performance of Sleep, they were also given the opportunity to do just that—sleep.” This innovative […]
Custom software solution and interactive storytelling for Intel, launched at CES Las Vegas 2017. Making of & behind the scenes https://goo.gl/4QRCN7 Our role in this project was to build a custom software solution to create 3D maps (based on Open Street Maps), which was used by the CGI team to create video content. Besides design […]
HP had festival-goers lined up to experience its 11,000-square-foot dome, “The Antarctic,” and the interactive engagements housed within the HP Lounge, a smaller dome where they could get hands-on with HP’s laptops, workstations and other high-tech doo-dads. As official technology sponsor of the festival, HP powered all Coachella festival registration with nearly 150 HP products. […]
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new “Cheetos Vision” app launching today at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything […]
To showcase right NOW in the most exciting, unpredictable, no way possible, Unit 9 created the first Mercedes Live Commercial. Live for twelve hours and all shot—and broadcast—in real-time.
It’s been a tough couple of weeks for retailer Toys R Us. The toy retail chain which has a significant global footprint filed for bankruptcy in the United States and Canada last month. The battle isn’t over yet, and in the face of mounting pressure to compete with online rivals such as Amazon, they’ve decided to […]
Artechouse is creating a unique space for high-tech art which will be open to the public. This space includes immersive, interactive audiovisual activations which attendees can engage with. If you have questions about experiential marketing contact BeCore today.
Check out these awesome robotic bartenders. What a great idea for an event or experiential marketing activation! If you have questions about robotics, virtual reality or experiential marketing contact BeCore today!