Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]
Unit 9 created a magic mirror for previewing hairstyles using Unity and facial tracking. This is really cool, check it out!
Take a virtual tour of 18 of New York City’s most iconic holiday windows through Window Wonderland. Start walking at: https://windowwonderland.withgoogle.com/
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It’s been a tough couple of weeks for retailer Toys R Us. The toy retail chain which has a significant global footprint filed for bankruptcy in the United States and Canada last month. The battle isn’t over yet, and in the face of mounting pressure to compete with online rivals such as Amazon, they’ve decided to […]
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If you have questions about experiential marketing or ar/vr marketing in brand activations contact BeCore today!