“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time.
Making of & behind the scenes:
Our role in this project was to bring the concept to life & create an interactive AR experience tracking people & objects from a moving vehicle. Besides design & development of custom software generating visuals & music, we also handled on-site support during the video shoot.
– TBWA\Chiat\Day LA, Agency — http://tbwachiatdayla.com
– Tool Of North America, Production — http://toolofna.com
– Musketon, Illustrations — http://musketon.com
– FWA Of The Day — http://thefwa.com/cases/play-the-city-the-recording-academy-60th-grammys
Final commercial by TBWA\Chiat\Day LA — http://tbwachiatdayla.com