Check out this awesome interactive experience brought to you by Float Hybrid. Using specially designed sensors and motion capture equipment Float has created a system which displays your control, focus, speed, agility and endurance from participation in their custom game for basketball players. Using a combination of body tracking and ball control technology, they’ve compiled […]
DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]
To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.
To recreate famous works of art with a Popeyes-flavoured difference, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, they created a Sauce Art Gallery. Full of masterpieces. Check it out!
Introducing their very first MAUD LAB where LA based musicians perform with MAUD: the Macro Modular Vertical Synthesizer
Check out the marinating machine by Pop-Eyes Chicken!
If you’ve got questions about experiential marketing contact BeCore today! They’d love to partner with you!
The Masaai Mara National Reserve in Kenya houses an incredibly diverse wildlife community. We sent Graphic Design major Rachelle Tan and Marketing major Lidia Gulyas to capture preservation efforts of the lions, leopards, African elephants, African buffalo, black rhinos and cheetah that coexist within the grasslands and riverlets of southwest Kenya. However, even under the […]
“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]