Home Experiential Marketing Lockheed Martin VR Experience at SxSW 2019
  Previous Video Experiential Activations at SxSW 2019
  Next Video Tonys Chocolonely - Visible - Samsung Experiences SxSW 2019

Lockheed Martin VR Experience at SxSW 2019

0
0
Avatar
By Kelly Vaught

VR and more VR. Mixed reality was employed throughout the conference. This video looks at Lockheed Martin and we find out that they are more than an aerospace company. They demonstrated how they use activating at SxSW to educate the public, look for possible collaborators, find talent and tap into the Professional Drone Racing Association to inspire their work in AI, autonomy and other applications that translate over to their space programs.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.