Tony’s Chocolonely is an example of cause marketing and clear messaging as demonstrated in their SxSW activation. The product was sampled as well. This is going on the road so find out if /when it’s coming to your neighborhood.
See how Verizon’s new brand Visible showed up in Austin to introduce the young demographic to their new “transparent” subscription free phone/data service.
See Samsung’s pop up retail experience. More retail than experience (although there were meditation and yoga sessions offered).