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Chill out at the Beach with Coca-Cola


On a hot day at the beach, there’s nothing better than the feeling of an ice-cold beverage. So when a ton of cans frozen in a block of ice landed on Brazil’s Ipanema Beach, it was inevitable that it was going to cause a lot of excitement amongst beachgoers.

Check out the video for this awesome experiential activation!

If you have questions about experiential marketing contact BeCore today!

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.