BMW Gets Experiential with the Art Basel Miami Beach
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BMW gets Experiential with Art Basel Miami, an interactive and immersive trip into the world of BMW. Test out any BMW vehicle, mingle with the engineers and team members or just hang out and enjoy the experience. This is an excellent example of a well crafted experiential marketing campaign.
Kelly Vaught
Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.