Sugar Ray Leonard is revered around the world as one of the greatest boxers who ever lived, dominating the ‘80s with a fury in the ring like few have ever seen. Since his retirement from boxing, the boxer-come-entrepreneur has turned his public triumphs, personal tragedies, and unending drive into multiple businesses including a tell-all autobiography, […]
Deeplocal built the Nike Chalkbot, a tweet-fed, chalk-spraying hydraulic robot that traveled the roads of the Tour de France. After Chalkbot printed each message, the robot snapped a photo of the message, attached GPS coordinates to it, and sent it back to its submitter. The project drew contributions from thousands of people worldwide and received […]
Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing cans of ice cold beer. GE tapped iStrategyLabs to build a Social Machine for SXSW 2012 that would excite and delight festival-goers.