The GE Social Fridge
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Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing cans of ice cold beer. GE tapped iStrategyLabs to build a Social Machine for SXSW 2012 that would excite and delight festival-goers.
tags:
Experiential Marketing
