Today in 2014, over 1 billion people don’t have access to safe drinking water and about two and a half million don’t have sanitation that is adequate enough for human need. This results in billions of people around the globe vulnerable to disease. To help provide these communities in need with the access they need […]
Since 1951, South Africans have loved Volkswagen. In fact, you’ll probably find one on every street, road, highway and byway in the country. Their agency was asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa’s Facebook Page. Volkswagen […]
http://www.youtube.com/watch?v=PenROORvLyw One of our favorite beer brands, Heinekin created a brand installation inside of the airport and gave contestants a chance to win a free trip anywhere in the world, with one catch. It was random and they had to drop what they were doing and go to the destination immediately. Check out this video […]
For the Olympics this year, Molson decided to debut their beer fridge. To get a beer from the machine, users just have to scan a Canadian passport and it pops open. This is an excellent example of experiential marketing in action.
Tic-Tac France, has created an interesting experiential Guerrilla marketing video illustrating the problem of bad breath and it’s effect on the pubic.
It could definitely be said that the best marketing agencies are the true experience designers that bring brands to life. Consumers of all demographics react quite positively to such engagements. Nearly a decade ago experiential marketing was about exposing the brand to consumers through samples and promotional coupons, or creating marketing stunts that get groups […]
Kelly Vaught is the Chief Marketing Officer of Becore, a highly creative, talented and multi pronged experiential marketing agency. What began in a friend’s garage has grown in to a Cannes-Lions award winning marketing team of over 30 individuals, with clients ranging from Redbull to xBox to Sonos, Target and even their own in-house craft […]