Home Tag "event marketing"
LA Clippers and Float Hybrid Unveil Interactive Experience for Fans Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game […]
With the experience generation (a.k.a. Millennials) being the largest living generation in the U.S., marketers have caught on to the fact that traditional forms of advertising are becoming less effective.  And not only for this particular consumer base, but for older generations as well. Recent data suggest that Baby Boomers and Gen X share similar […]
https://meowwolf.com/ This is a video with commentary from random people at The House of Eternal Return in Santa Fe, NM—people trying to explain their experience of the exhibit. I have never seen anything like this before, ever… Maybe in dreams. Maybe if I were the original Alice in Wonderland and fell through the rabbit hole. […]
Although Amsterdam Airport Schiphol is a crowded place at Christmas, loads of people spend their transfer time alone – reading a book, or checking their phones. But watch what happens when they bond with each other, instead of their devices. Look up from your screen and you’ll see that magic is in the air. Merry […]
Pavegen has partnered with Google to make Berlin’s 2017 Festival of Lights, founded in 2004, interactive. The installation incorporates Pavegen’s award-winning V3 flooring system which converts the kinetic energy of footsteps into off-grid energy and data. If you have questions about experiential marketing contact BeCore today!