Home Tag "Experiential Marketing"
Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable. Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check […]
Group Y, along with UCLA Anderson OC Alumni and Blue C Advertising, recently brought together leading marketers and entrepreneurs to discuss the rise of the experience economy and experiential marketing. The intimate, exclusive event Group Y Master Series: EXPERIENCE, hosted by Lea Kozin at Blue C headquarters in Costa Mesa, featured an immersive program of […]