Nike used 3D projection mapping for an experiential activation, this promotion was to launch nike’s newest flexible running shoe. This creative consumer activation lets people who passed by podium lit up with lights, pick up the shoe and were encouraged to twist and bend it, and as they did the huge red warehouse building flexed […]
To promote Mercedes-Benz Night View Assist, they created a Mapped Light Projection, that sensed when the car was driving by, and projected light across the buildings adjacent. Brilliant! If you have questions about experiential marketing contact BeCore today!