Watch the world’s first full-sized reactive LED basketball court, train and challenge the final 30 Nike RISE contestants with intuitive, motion tracking training drills Discover more: http://nikerise.qq.com
In a continued effort to get people to earn more NikeFuel, Nike has unveiled a public vending machine in NYC which only accepts payment in the virtual points. Users can scan their wristband and, if they have built up enough NikeFuel that day, can receive shirts, hats, socks, and other Nike equipment. While the machine […]
Go Skateboarding Day in NYC manages to go off even bigger every year! For 2014, Nike SB brought Eric Koston, Ishod Wair, Alex Olson, Brian Anderson, Stefan Janoski and Bobby Worrest to town to lead the charge from LES Skatepark in Manhattan across the Williamsburg Bridge to their insane pop up park at 50 Kent […]
Deeplocal built the Nike Chalkbot, a tweet-fed, chalk-spraying hydraulic robot that traveled the roads of the Tour de France. After Chalkbot printed each message, the robot snapped a photo of the message, attached GPS coordinates to it, and sent it back to its submitter. The project drew contributions from thousands of people worldwide and received […]
Check out the NIKE House of Innovation at Selfridges, a stunning experiential retail space designed for today’s style savvy, digitally connected athlete. See what happened at the launch party as guests enjoyed a DJ set from Nero, explored the interactive zones and got physical with the Nike+ challenges.