Engagement Marketing

Check out this creative activation from Amstel. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. Amstel reminds people that drinking beer should stay pure and undiluted with other […]
Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign […]
With the experience generation (a.k.a. Millennials) being the largest living generation in the U.S., marketers have caught on to the fact that traditional forms of advertising are becoming less effective.  And not only for this particular consumer base, but for older generations as well. Recent data suggest that Baby Boomers and Gen X share similar […]