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The Evian Backyard


Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign that saw a 250% increase in Facebook likes.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.