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DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]
The Masaai Mara National Reserve in Kenya houses an incredibly diverse wildlife community. We sent Graphic Design major Rachelle Tan and Marketing major Lidia Gulyas to capture preservation efforts of the lions, leopards, African elephants, African buffalo, black rhinos and cheetah that coexist within the grasslands and riverlets of southwest Kenya. However, even under the […]
Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]