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The SubPac is a wearable audio technology, favored by electronic music legend Richie Hawtin, that allows you to experience music in its fullness, extending the emotional impact of the live show. In Episode 1 of The Concepts, the SubPac team explains how their audio technology allows people to feel inaudible frequencies and how tactile sound […]
At events like Tiesto’s Hakkasan Las Vegas show, the Sochi Winter Olympics and Superbowl XVLIII, PixMob creates elaborate human light canvases from crowds, turning each fan into an LED pixel. Take a look into the innovative technology powering their immersive, interactive light shows. If you have questions about creating your own experiential marketing project, check […]
Death-defying leaps, roller derby mayhem, flying chip angels, and some of the nation’s hottest music acts playing inside the world’s largest vending machine. No, that wasn’t a fever dream, it was the Doritos #BoldStage at SXSW 2014.