Home Experiential Marketing Turning Crowds Into Canvases of Light

Turning Crowds Into Canvases of Light


At events like Tiesto’s Hakkasan Las Vegas show, the Sochi Winter Olympics and Superbowl XVLIII, PixMob creates elaborate human light canvases from crowds, turning each fan into an LED pixel. Take a look into the innovative technology powering their immersive, interactive light shows.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.