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The Experiential Mercedes Drive Thru


“Are you ready for the Burger Equivalent to a punch in the face?”

Imagine a vast pulsating light installation which illuminated as diners drove through it, picking up emotionally compelling food. This experiential Drive Thru featured a revolving restaurant, troupe of roller girls (The Doughnuteers), uniforms by Tour de Force, triptyich The Four Horsemen of the Oesophagus, specially choreographed soundscape and the only cheese-trolley in the world capable of sprinting from 0-62 mph in around 6.6 seconds. The design of the installation and menu itself (including the Big Merc) was developed following meta-research into the gustatory implications of in-car dining by Dr Rachel Edwards-Stuart. As part of the project Bompas & Parr further collaborated with renown nose Dawn Goldworm of 12.29 to create salami-based artisanal air fresheners, designed to dangle from visitors’ rear view mirrors.

To say the least, This is cool. Check out the video!

If you have questions about experiential marketing contact BeCore!

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.