Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]
For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world. […]
A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates? If you have questions about event production or experiential marketing contact BeCore today!
From acute assessment wards for people living with dementia to children’s hospitals to social care settings, the immersive experiences are improving the quality of life and creating a sense of well-being and calm. A space unlike anywhere else in a care home, hospital or hospice. A therapeutic and calming environment where people can feel safe. […]
When Dropboxers want to party, not any old theme will do. BEcause Experiential pulled out all the stops to transform the popular file hosting company’s annual summer bash into a twisting, tumbling, sumptuous celebration.
Fire is deadly fast. How will you get out? Escape Planner is an easy way to prepare your family for a house fire, so that everyone gets out fast, and stays out. If you have questions about virtual reality or experiential marketing for your brand contact BeCore today!