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Kelly Vaught

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Kelly is the Chief Editor at Experiential Marketing News.
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Experiential Marketing Agency for Adobe
Creative Technology

Passport to Creativity with Adobe: Maasai Mara, Kenya

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The Masaai Mara National Reserve in Kenya houses an incredibly diverse wildlife community. We sent Graphic Design major Rachelle Tan and Marketing major Lidia Gulyas to capture preservation efforts of the lions, leopards, African elephants, African buffalo, black rhinos and cheetah that coexist within the grasslands and riverlets of southwest Kenya. However, even under the […]
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Experiential Marketing Agency based in Los Angeles, California and New York City, Specializing in Engagement Marketing Tactics and Strategies
Artificial Intelligence

Volvo HR90 — AI Installation

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Meet the Volvo HR90, the first AI-driven Car that does its own job interviews. Launched at the Belgian Car show, this car is part of an activation campaign to find employees for Volvo.
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Play The City — Augmented Reality Experience
Augmented Reality

Play The City — Augmented Reality Experience

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“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]
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experiential marketing agency
Experiential Marketing

How Brands Are Using Coachella for Experiential Marketing

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Why use Coachella as a catalyst for Experiential Marketing? Each year, brands of all sizes and types utilize Coachella for experiential marketing purposes. The annual music festival is a perfect place for this type of marketing activation. It’s highly publicized, it’s highly visible and it’s highly effective. This is the type of big beat event […]
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Intel at CES with BMW i8 Mixed Reality Experience
Creative Technology

Intel CES — Interactive Storytelling at CES with BMW i8 Mixed Reality Experience

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Custom software solution and interactive storytelling for Intel, launched at CES Las Vegas 2017. Making of & behind the scenes https://goo.gl/4QRCN7 Our role in this project was to build a custom software solution to create 3D maps (based on Open Street Maps), which was used by the CGI team to create video content. Besides design […]
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realtime interactive fireworks stunt
Experiential Marketing

Interactive Fireworks

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In a stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves. Making of & behind the scenes http://215mccann.com/work/detail/mixerworks
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Experiential Marketing Agency in Los Angeles
Engagement Marketing

The Compassion Flower

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Check out this unique experiential marketing project launched for Earth Day by Mrs. Meyer’s Clean Day.  
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Experiential Marketing

Driven By Emotion — Interactive Data-visualization

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Check out this awesome emotion detection, system which reacts with a large dynamic visual installation in realtime. Great work by nocomputer.
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Eminem Experiential AR at Coachella 2018
Uncategorized

Eminem’s Immersive AR Show at Coachella 2018

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If you’ve got questions about experiential marketing contact BeCore today!
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Bud Light Face Paint by Float Hybrid
Technology

NFL Augmented Reality Face Painting

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Check out this awesome NFL augmented reality face painting app by Float Hybrid.
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