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Train hard, play hard: Black Box unveils VR gym experience

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It’s pretty simple. No pain, no gain. The business of personal fitness is big business nowadays. For many of us, sweating and working out alongside people in a crowded gym is a way of life. Could there be a better way?

This year’s CES event in Vegas featured Black Box VR as a way to gamify fitness and motivate individuals who may be lacking inspiration at the gym.

If you have questions about experiential marketing, contact BeCore today! They’d love to partner with you!

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.