Home Experiential Marketing Getting Experiential with USA Swimming

Getting Experiential with USA Swimming

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USA Swimming deployed an integrated RFID and Social Media platform that drove more engagements with more guests, built stronger brand relationships, and provided organic amplification of sponsor brand messages at their 2012 Olympic Trials.

Kelly Vaught Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.