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Experiential Coffee Tasting from Nescafe

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A front of store experiential marketing roadshow touring the key supermarket chains. The campaign drove consumer reappraisal of the Nescafe masterbrand portfolio and educated consumer’s on the origins of Nescafe coffee.

This is a very nice experiential campaign to help create new consumers and spread awareness.

If you have questions about experiential marketing or if you’re interested in building an experiential marketing campaign of your own, contact BeCore today.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.