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Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing cans of ice cold beer. GE tapped iStrategyLabs to build a Social Machine for SXSW 2012 that would excite and delight festival-goers.

Kelly Vaught Never one to shy away from the cold hard truth, Kelly is not the average CMO. His office houses a beer fridge, a selection of musical instruments, and a road case that he uses as a desk. If you’re ever around on a Friday afternoon, be sure to join him for a jam session. Important to note that Kelly was once briefly famous as a two-time winner of Wheel of Fortune.