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Experiential Marketing

Float and Bud Light unveiled the largest virtual fitting room of its kind at Bud Light Party Conventions in Los Angeles, Atlanta, and New York this month. The digital experience promoted Bud Light’s new line of apparel and merchandise. When visitors stood in front of the enormous seven by seven-foot screen, Bud Light “swag” was […]
Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable. Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check […]
Group Y, along with UCLA Anderson OC Alumni and Blue C Advertising, recently brought together leading marketers and entrepreneurs to discuss the rise of the experience economy and experiential marketing. The intimate, exclusive event Group Y Master Series: EXPERIENCE, hosted by Lea Kozin at Blue C headquarters in Costa Mesa, featured an immersive program of […]
Spotify is looking for a creative live music marketing manager and producer that will join our growing specialist team to bring the story of our global community to life through experiences that connect music makers, fans and local scenes. Based on user behaviors, our department develops scalable strategies and toolkits that help teams present our […]