Years ago, I had the opportunity to travel to Amsterdam to meet some friends and explore the city. It’s a uniquely beautiful place, and it’s people to match. While we were there we visited the Heineken Experience. They allowed us to walk through the brewery and see how Heineken gets made, after that they took us through an amazing immersive and fully interactive digital environment, with 3d mapping, light projection, kinect hacks and amazing LED lighting. It looks like they extended this “Heineken Touch” to other areas to give consumers a taste of what Heineken is all about. Check out this amazing interactive bar table from Heineken at the Schiphol airport in Amsterdam, NL. You can get info on your beer, order, or talk to other people at the bar!
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