Home Experiential Marketing WE TV Embeds itself in Time Square with the Bridezillas Museum of Natural Hysteria in New York City
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WE TV Embeds itself in Time Square with the Bridezillas Museum of Natural Hysteria in New York City


New York City is home to some of the world’s most renowned museums and now there’s a new one coming to town. One that will appeal to tourists and locals alike, and anyone – groom, friend or family – who’s participated in or witnessed the high-stakes, high-tension ritual of wedding planning.

It’s the Bridezillas Museum of Natural Hysteria, an expansive, free of charge, Instagram-worthy attraction open through March 4, 2018 at 4 Times Square, created by WE tv to mark the reboot and return of one of reality TV’s pioneering series, “Bridezillas,” which premieres on Friday March 2 at 10 pm ET/PT.

WE tv’s Bridezillas Museum of Natural Hysteria will be housed in a 3,000 sq. ft., street-level space at 4 Times Square.

It includes:

• Bridezillas Throughout History – Gawk and awe at a gallery dedicated to the baddest B’s in history, revealing how the oversized expectations and behaviors of famous brides like Adam’s Eve, Nefertiti and Cleopatra set the template for generations of Bridezillas to come;

• ‘Zilla Did What? – Come face-to-face with articles and artifacts chronicling bad bridal behaviors that seem too outrageous to be true, but are — from the hideous hairstyles, manicures and gowns imposed upon innocent bridesmaids, to the eyesore invitations and over-the-top wedding cakes, to news articles and social media chronicling when weddings end in brawls, lawsuits and other disasters;

• Channel your Inner Bridezilla – Lose yourself in a host of immersive, interactive attractions designed to allow frantic brides and tourists alike to scream, punch and vogue like a true Bridezilla, including the Rage-O-Meter Punching Bag; a Scream Booth and Cray-Cray Cranial Head Massagers, ones guaranteed to chill out the most manic Bridezilla or NYC tourist.

• Do it for the ‘Gram – Remember and share your experiences by taking your own tacky bridal portrait at the Bridezillas Altar of Shame, while luxuriating in a bathtub of ‘diamonds’, being squashed under the massive sequined stiletto of a giant Bridezilla, and more.

Hours: Daily 11 am – 8 pm. Admission is free.

Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.