This test your road campaign is a excellent experiential campaign by Lexus. Essentially the idea of “taking your own path” took the form of a campaign featuring a lifesized interactive course featuring contest winners from facebook. As each person got in the car, they were given an ipad to control the vehicle, as the user drove around the crouse the projector would respond and you could get interactive feedback via the road. Check it out!
- Check out the behind the scenes footage here: