WESTJET GOES INTERNATIONAL WITH ‘CHRISTMAS MIRACLE’ EXPERIENTIAL STUNT
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For its follow up to its marketing hit “Christmas Miracle,” WestJet flew a little further than it did last year.
This year the brand brought the Christmas experience to Nuevo Renacer, Dominican Republic; one of its international destinations. In a five-minute video released online Sunday night, WestJet sets up a sleigh in the town and asks locals to submit their Christmas wishes, just as it did in Canadian airports last year. The gifts were then delivered at a party WestJet held on the beach.
