Home Branded Environments Nike Reveals Air Max Zero in Giant Shoe Box in Los Angeles

Nike Reveals Air Max Zero in Giant Shoe Box in Los Angeles


Celebrated as the one before the Air Max 1, the Air Max Zero was created based on a drawing Tinker made before the Air Max 1. Recently discovered in the archives at Nike, a team from Nike Sportswear led by Graeme McMillian, was tasked with created the shoe and bringing it up to today’s standards. Introduced as part of Nike’s Air Max Day, a day that celebrates the Air Max line, the shoe was unveiled in a special sneaker box in Los Angeles.

Erected in a week and glowing through the night, the Air Max Box made its first stop to Los Angeles. The house sized sneaker box featured memorable silhouettes from the Air Max line including favorites like the Nike Air Max 95, the Air Max 2015, the Air Max 1, and the Air Max. Nike granted us full access to the space and invited us to hear from the originator of the design, Tinker Hatfield, and the man responsible for bringing it to life, Graeme McMillian. Check out the video above of one of the most unique sneaker boxes we have ever seen.

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Kelly Vaught Kelly is the Chief Editor at Experiential Marketing News.