WWF creates light switch challenge experience to raise awareness of earth hour
The response to the light switch experience was so positive that WWF Korea actually decided to reach out to construction companies and even the Government in a bid to get the average height of light switches to be moved much higher! The comical pitch made their campaign go viral.
The campaign video received over 570,000 views in just 7 days, tripled the visitors to the WWF Korea Facebook page, and fundraising increased by over 300% – proving that finding quirky and inventive ways to promote important messages is a great way to get on the radar of consumers.
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